The Lost America Blog

The Edsel Lunge

It’s Edsel week! John at Big M salvaged a couple of very complete fifty-eights last year and I did a series of set ups with them before and after my accident. Perceived as expensive, excessive and weirdly organic when it was new, it was a total flop and for 50 years the word “Edsel” became a synonym for any misguided business failure. The last twenty years have been kinder to it and now it might even more beloved than other, much more attractive cars from that era.

The Edsel Lunge
2:13 in deep shade, lit with the Protomachines flashlight.

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